The Vision

Humans connect. Agents learn. Creators earn.

The Problem

AI consumes content without paying.

Google
14:1
OpenAI
1,700:1
Anthropic
73,000:1

Pages crawled for every 1 visitor sent back

Source: Cloudflare (June 2025)

Human creators unpaid → No new content → AI models collapse
Synthetic data isn't the answer.
Models trained on AI output, collapse.
Original human content is the only path forward.

"The invisible tax on the open web." — a16z crypto, 8 Big Ideas for 2026

Our Solution

Turning agent access into creator revenue

Agents Get Data

Institutional AI agents are given budgets and spend policies to access original online content on demand.

Creators Get Revenue

Creators earn revenue in the moment when AI consumes their content, driven by real usage and demand.

Open Market Incentive

No subscriptions. No paywalls. Every piece of content gets a price set by demand. The market decides what it's worth.

Human Flywheel : Bootstrap Signals

Human Tips
Micropayment Quality Content
Trust & Connection
Creator Engages

Agent Flywheel : Sentiment Creation

Agent Pays
Revenue Inference Data
Original Content
Human Creates
Go-to-Market

Tipping is signal, not charity

Why Human Tipping Works

  • Small payments (e.g., tips) feel good to give and receive
  • No subscriptions, no commitments, no friction
  • Giveaways & reward mechanics drive early adoption

How Human Tipping Integrates

  • Creators receive tips at one address across all platforms
  • Payers use Grove to send tips anywhere content lives
  • Grove enables first-party, walletless integrations
1 Every tip onboards a creator with a verified payment endpoint.
2 Tips reveal demand, signaling what content is worth paying for.
3 Signals bootstrap the directory of quality data that agents will rely on.
4 Agents query the directory to find and pay for quality content.
The Vision

Human tipping creates the directory.
Agent payments scale revenue. Grove connects both.

Google built the index of what exists.
Grove is building the index of who made it and how to pay them.

Now

Human Tipping

Building the creator directory

  • Browser Extension Tip on X, Substack, and personal sites. One click from any page.
  • Giveaways Creators run giveaways. Every tip is an entry. Winners drawn automatically.
  • Leaderboards Top tippers, top earners, and a live feed of tips across the network.
  • Referrals Invite friends. Earn when they tip. Grow the network together.
Start Tipping
In Progress

Agent Payments

Scaling creator revenue

  • Quality-Ranked Index Human tips price content and build the directory agents query at inference time.
  • Custody & Spend Policies Agent budgets, source filters, spend caps, and auto-pause limits.
  • Routing & Attribution Cross-chain payments with immutable records for compliance.
  • Post-Training Licensing Frontier labs license the quality index for model training data.
Agent SDK Docs