AI Needs You.
Get paid to create, anywhere.
AI needs human content. Grove turns that into creator revenue.
AI consumes content without paying.
Pages crawled for every 1 visitor sent back
Source: Cloudflare (June 2025)
Models trained on synthetic data lose the diversity and nuance that make them useful.
Fresh human content is the scarce resource AI cannot manufacture.
Platforms negotiate nine-figure licensing deals. Independent creators get nothing.
βWe need a new standard for how creators get rewarded.β
Sam Altman, 2024
βThe invisible tax on the open web.β
a16z crypto, 8 Big Ideas for 2026
β65 active copyright lawsuits. Proactive licensing is cheaper than litigation.β
eDiscovery Today, 2025
Ensure high quality content earns what it deserves.
Agents Get Data
Institutional AI agents are given budgets and spend policies to access original online content on demand.
Creators Get Revenue
Creators earn in the moment when AI consumes their content, driven by real usage and demand.
Open Market Incentive
No subscriptions. No paywalls. Every piece of content gets a price set by demand, and the market decides what it's worth.
3 Commandments
Human Flywheel
Bootstrap SignalsAgent Flywheel
Sentiment CreationMicropayments are signal, not charity
Why Micropayments Work
- Small payments feel good to give and receive
- No subscriptions, no commitments, no friction
- Giveaways and reward mechanics drive early adoption
How Payments Integrate
- Every creator gets a profile page, payable from any device
- The browser extension surfaces payments across social platforms
- Grove enables first-party, walletless integrations
Human payments create the directory.
Agent payments scale revenue. Grove connects both.
Google organized the world's data using hyperlinks as the signal.
Grove evaluates the quality of that data using money as the signal.
Human Payments
Building the creator directory
- Creator ProfilesEvery creator gets a shareable profile page (grove.city/handle). Anyone can pay from any device.
- Browser ExtensionExtends payments to YouTube, X, Substack, and more. One click from any page.
- GiveawaysCreators run giveaways. Every payment is an entry. Winners drawn automatically.
- LeaderboardsTop supporters, top earners, and a live feed of payments across the network.
- ReferralsInvite friends. Earn when they pay. Grow the network together.
Agent Payments
Scaling creator revenue
- Quality-Ranked IndexHuman payments price content and build the directory agents query at inference time.
- Custody & Spend PoliciesAgent budgets, source filters, spend caps, and auto-pause limits.
- Routing & AttributionCross-chain payments with immutable records for compliance.
- Post-Training LicensingAI teams license the quality index for fine-tuning and post-training.
- Agent RegistryYour agent profile. Register endpoints, skills, and payment addresses. Other agents discover you without a click.
- Pay to UnlockWhite-label payment processor publishers embed to monetize content for humans and agents.